When I saw the ad for the new fragrance My Burberry, I was immediately drawn to it. I've always had a strong fascination with Kate Moss, because she's always been there either as the fresh, new face of modern fashion photography in the 90s, as one of the interstellar super models and as a fashion and beauty icon who still has the charisma to draw consumers' gaze. The pairing with the gorgeous Cara Delevingne is nothing but ingenious, because not only does it place two of the most coveted faces in fashion right now in one frame, but it also effectively bridges two very different generations under one umbrella.
Or rather one raincoat, because the inspiration for the fragrance is the iconic Burberry trench coat, which was originally designed to keep soldiers dry in the trenches (hence the name!), but it has since gained it's own momentum as one of the most recognizable fashion items of all times. The direct link on the fragrance is the little bow around the bottle neck, which is a nod to the belt on the coat.
The fragrance itself is a bold floral like most of Burberry's women's fragrances, and it said to emulate the scent of a London garden after rain. Truth be told, I haven't had the chance to experience this fragrance yet, but judging by previous Burberry scents like the sensuous Body, the sparkling Brit and the wonderful The Beat, I predict that we have a winner on our hands.
And, of course, judging by the massive marketing effort pairing Kate and Cara in the spot for the fragrance, I see no reason not to claim My Burberry as your own anytime soon.
LOVE THE LOOK!