Just days ago it was revealed that the next spokesperson for French luxury cosmetics company Lancôme will be actress and Oscar winner Lupita Nyong'o. Personally, I am thrilled about the choice first and foremost, because Lupita has won over the hearts of millions not only because of her stunning performance in 12 Years A Slave, but also because she is already considered a major style icon and the epitome of beauty. She has simply taken the world by storm.
And it is such a strong statement for Lancôme to choose a spokesperson with Kenyan roots and Mexican heritage even though Lancôme was among the other major cosmetics companies to introduce 'global skincare', which was created from the unifying notion that women all over the world - no matter ethnicity - share the same skin concerns. This also meant that Lancôme (along with Estee Lauder) was among the first to introduce marketing material featuring models of different ethnic backgrounds in the same ads.
"I am truly honored to join the Maison Lancôme, a brand with such a prestigious history and that I have always loved. I am particularly proud to represent its unique vision for women and the idea that beauty should not be dictated, but should instead be an expression of a woman's freedom to be herself,” Lupita said in the official press release.
Lupita Nyong'o will join Julia Roberts, Kate Winslet, Penélope Cruz and the recently appointed young actress Lily Collins in the Lancôme line-up of beautiful women, and her campaign for the cosmetics and fragrance giant will be out in late summer.
LOVE THE LOOK!