Every Year on December 1st the World Aids Day is marked around the globe with countless initiatives to raise awareness about HIV/AIDS. Although many things have changed since the disease was discovered in the early eighties one fact remains the same - there still is no cure for HIV/AIDS. So we may give the dreaded disease some extra thought on World Aids Day, but in effect the other 364 days are just as important because we shouldn't loose focus on this disease until a cure is found.
One of the major players in supporting and raising money for the cause is MAC Cosmetics who started the Viva Glam initiative back in 1994. The concept has remained unchanged for two decades: Every cent cent from sales of the Viva Glam lipsticks goes to the MAC Aids Fund, which supports global HIV/AIDS projects for research and for people living with HIV/AIDS. So far the MAC Aids Fund has raised a staggering $270 million so if anything this charity really works!
This year the original Viva Glam spokesperson is back - and it is the wonderful RuPaul! The imagery speaks for itself - just look at that pose for the M! - and if you want to get a little more behind the scenes vibes check out the short video clip below.
And of course you don't need to buy a lipstick or gloss to support the cause (even though this one is a really great one!). There are plenty of other initiatives that support the battle against HIV/AIDS - so get out there and make those other 364 days of the year matter too!
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