If you haven't come across this gem of a trailer for the movie Zoolander 2 yet, you have to stop reading right now and watch it! Apart from being a stellar piece of comedic perfection, it also falls into the 'funny because it's true' category.
Because even though this is an excellent parody, its comedy actually hits pretty close to home. We've all seen or read advertising for beauty and cosmetic products or treatments that do exactly what Kristen Wiig's Zoolander character Alexanya Atoz does in this ad for her 'Youth Milk': Over-promising and the basis of faux science and outrageous claims.
Sure, the cosmetic industry spends millions searching for ingredients that are beneficial to the skin, but no creme will make you look like a baby again.
Luckily, the majority of trends in the field of skincare point in a different direction where honesty about ingredients and effects are more down to earth. That also means that the traditional beauty advertising mold is slowly being broken down to pave the way for a more realistic message that doesn't claim that youth lies at the bottom of the creme jar. And that doesn't insist on the fact that 'when you look young, feel happy' as Alexanya Atoz states trying to force a smile from behind her many cosmetic procedures.
Even though there is still a long way to go in terms of breaking that cosmetic mold, it is reassuring that even beauty giants like Lancôme and Estée Lauder insist on using less photo editing in their advertising in order to do away with false or unrealistic perceptions of the effect of beauty products.
LOVE THE LOOK!