Miu Miu’s First

Miuccia Prada has had a lot of experience with designer fragrances - really big hits even like Infusion d'Iris and Prada Pour Homme. But she's never let the Prada sister brand Miu Miu launch it's own fragrance - until now. The peppier, more provocative little sister to the elegant but still edgy older sister Prada is launching its first fragrance with a name befitting of the brand's first fragrance, Miu Miu.

The fun and provocative spirit of Miu Miu is already evident in the flacon, which got a little design help from Prada. The attractive, turquoise bottle carries a pattern from Miu Miu's popular matelassé leather bags, while the top is a bright, red plastic dish. It's darling, modern, and edgy all at the same time.

Photo: PR

Photo: PR

Perfumer Danielle Roche Andrier has created a fragrance that is both pretty and provocative. Pretty because it opens up with floral notes of lily of the valley, jasmine, and rose and provocative because it has a wilder green and woody side, which almost overpowers the florals before settling in nicely to a quiet floral with a peppery and woody base.

It is probably not for every female fragrance consumer, because it needs time before it settles on the skin, and because it just doesn't fit the mold of most female fragrances right now. It makes a statement on its own without trying to force sexiness on others by sending waves of sweet florals out to everyone who surrounds you. It's a little off, but in the cool way, and that's exactly what makes Miu Miu so alluring.

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